When discussing contemporary fashion brands that have successfully blended timeless eleganceAMIAlexandre Mattiussi, the brand has since grown into an internationally recognized label, loved by fashion enthusiasts worldwide.

The Origins of AMI

The name "AMI" translates to "friend" in French—a fitting choice, as the brand’s identity revolves around wearable, friendly fashion designed for everyday life. Alexandre Mattiussi, a former designer for prestigious brands like Dior, Givenchy, and Marc Jacobs, sought to create a label that reflected his personal style: effortless, sophisticated, and rooted in Parisian culture.

From the very beginning, AMIaccessible luxury. Unlike rigid high-fashion houses, AMI offered stylish yet comfortable clothing meant for real people.

The Rise to Fame

One of the most iconic pieces that put AMI on the map was their "Ami de Coeur"irreverent yet chic aesthetic, appearing on knitwear, t-shirts, and sophisticated outerwear.

By blurring the lines between menswear and womenswear, AMI distinguished itself as a truly gender-inclusive brandParisian cool.

Where Is AMI Today?

Today, AMI has expanded globally, with flagship stores in Paris, London, Tokyo, and beyond. The brand continues to innovate while staying loyal to its foundational principles— luxury without pretention, style without compromise.

For those eager to explore the brand’s extensive product range—from their coveted sweaters to structured coats—this helpfully curated spreadsheet

While staying rooted in Parisian charm, Mattiussi consistently reinvents the brand with fresh collaborations and bold designs. Whether it’s AMI’s partnership with global retailers or its recurring runway debuts at Paris Fashion Week, the brand manages to surprise and delight each season.

In just over a decade, AMI has cemented itself as a force in modern fashion—honest, genuine, and irresistibly stylish. As the brand moves forward, its mission remains unchanged: to make sophisticated, high-quality fashion that feels like a friend to all.